Page 4 - Business-Principles

success Through PerFormance and innovaTion
5. The measure of the Group’s success in its markets and also in its internal structure is stable and upward trend- ing profitability. This is crucial for achieving all other corporate goals in a wider social context.
6. Healthy growth is essential for the company’s long-term survival. Maxi- mized performance targeting custom- ers’ needs is the vital factor for success here. Structures and action must be geared to this objective.
7. Successful innovation for products and processes,in sales, in administra- tion, and in the forms of cooperation will secure Freudenberg’s future. Inno- vation demands receptiveness to new ideas. To turn innovation into success- ful business, customer-responsiveness and maximized competitive thrust are indispensable.
8. The group shall operate only in those lines of business where it is the mar- ket leader in the relevant market, or is placed a good second, – or at least has a very plausible chance of achieving this.
Where the group is operating in global or continental- scale markets, it must pursue the objective of being market leader, by the presence of its sales or- ganization and (if necessary) by pro- duction companies in all important countries as well.
4